by Alex Kalos | Aug 15, 2018 | B2B Marketing
In the B2B world, stakes are extremely high and everyone is fighting to capture the attention of prospects. In this heated battle, appointments can serve as a powerful weapon to help you grab the attention of prospects thereby increasing your chances of making a sale....
by Alex Kalos | Jul 27, 2018 | Lead Generation
Crafting a valuable offer for the audience to acquire leads is the first step to get a customer’s attention. Next, you must set up a landing page to actually present that offer to get the leads. That is why it is essential to properly optimize your landing page. Every...
by Alex Kalos | Jul 20, 2018 | B2B Marketing
In the last few years, marketing for B2B companies has changed significantly. B2B marketing no longer means simply attending a few trade shows, printing few ads in publications or handing out brochures. The B2B buyers of this generation are digital natives —...
by Alex Kalos | Jul 9, 2018 | Calling, Tips
If you think that you are the only one who gets overwhelmed by cold calls, you’re mistaken. Many marketers find it extremely hard to successfully pull off cold calls. Not everyone can handle the rejection, the hang-ups and the rude behaviour of the person they call to...
