Crafting a valuable offer for the audience to acquire leads is the first step to get a customer’s attention. Next, you must set up a landing page to actually present that offer to get the leads. That is why it is essential to properly optimize your landing page. Every tweak made on the landing page can have a major impact on your conversion rate.
The question is what changes should you make to the landing page? How can you optimize your landing page for conversion?
1. Focus on the Goals of Your Campaign
Most landing pages fail to focus on one specific goal. If there are multiple offers on a landing page, users get confused and they don’t clearly understand the true value of the offer. Therefore, it is essential to keep the focus of your landing page on a single offer. This will ensure that the users understand the true value of your offer.
2. Best Headlines are Straightforward and Simple
When the user visits your landing page, you only get a few seconds to capture their attention. If you fail to grab the attention of your visitor in those few seconds, they’ll just click the [X] button and leave! Therefore, it is essential that your headline is bold, clear and straightforward. And the headline should align with point #1 e.g. it should be focused on a single offer!
3. Images Can Make or Break Your Page
Images are essential for your landing page. But, you must know how to use the images to increase the conversation rate of your landing page. The key with images is that they should be aligned with the content of your landing page. The image should be a reflection of your content and should portray a clear and understandable message to the audience!
4. Flow of Text
You can’t capture the attention of your audience if the content on your landing page isn’t convincing. You must show to the visitor the clear value of your offer through genuine, high-quality and on-point content. You have a very short window of opportunity to capture the attention of the user, therefore when they come to your page, they should be able to see the benefits of your offer right away.
5. The CTAs
Call to Actions (CTAs) is the most important weapon in your arsenal, so you must know how to properly use it. CTA is what will make the user take action. The CTAs of your landing page must have the right colour, the right size and they should convey the right message to the user. Make sure that the colour you use for the CTA contrasts with the background of your landing page. Also, make sure that the size of CTA message is of adequate size so the viewer can read it clearly. For the message, you should strategically use few clear and compelling words to inform the visitor exactly what to expect or what they should do.
Testimonials are effective in capturing the attention of visitors. They can show to your prospects that the offer is genuine and provides the results. This will increase the chances of visitors clicking the CTA.